How Mobile is Being Used In Store
Like it or not, mobile is a major shopping tool for consumers inside the traditional bricks-and-mortar store. But mobile is now playing a major role in the eyes of the shopper even before the step foot in-store.
Marketing
Survey Finds Catalog Mailers Prefer Monday Delivery
The American Catalog Mailers Association surveyed catalog mailers to gauge how their mailings change and according to survey results, 44.1% prefer Monday as the day of choice to get the catalog in the mailbox.
Target Unveils Cartwheel on Facebook
Target is attempting to do what so many ecommerce companies have been trying to do but failed: turning Facebook followers in Facebook buyers.
5 Ways to Make Your B2B Social Media Posts Stand Out
The business-to-business community seems to struggle a bit when it comes to captivating their audience through social media compared to the business-to-consumer community. Here are 5 tips on jump starting your social media strategy.
The Power of SMS Marketing
When it comes to reaching out to the consumer and getting them to act, it appears that SMS marketing maybe the trick.
Reaching the Customer through Personalization
When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
How to Deliver Tailored Mobile Marketing Campaigns
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
Free Shipping for First Timers
One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.
Consumers Stretch Their Budgets This Mother’s Day
Consumers are expected to spend an average of $168.94 on mom, this Mother’s Day. This is an 11% increase from last year’s $152.42 and total spending is expected to reach $20.7 billion, according to the National Retail Federation’s Mother’s Day spending survey conducted by BIGinsight, in a press release.