While shopping on mobile phones is on the rise, mobile purchasing is still elusive for most merchants. Technology researcher Forrester forecasts that total mobile phone sales will reach $31 billion … Continue Reading →
With 1.5 trillion spam messages being sent daily, ISPs have shifted away from labeling bad emails as spam and instead have started rewarding good emails.
As a big brand, it is dangerous to assume that because you can’t change something overnight your business can’t be agile. Rather businesses requires a forward thinking leadership team that isn’t afraid to risk changing direction and productivity in the short term for a long term gain.
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the … Continue Reading →
No doubt you’ve already seen the value of Pinterest in your online marketing efforts – but have you explored adding product videos to your pinboard, in addition to images?
Site search is no longer just for the traditional ecommerce website. Now, more online retailers are putting a greater emphasis on site search to create a user-friendly mobile site for the on-the-go customer.
With a robust, flexible site search solution in place, online retailers can positively impact conversion rates, average order values, and other key metrics, obviating the need to upgrade or switch platforms.
While 53% of women have between one and five shopping apps on their smartphone, they would still much rather shop for clothes and shoes in a retail store, reports a new study published by mobile-retail marketing platform provider Swirl.
Content marketing is becoming a popular tactic within the business-to-business community, so much in fact that 91% of them are doing it. In this infographic from Uberflip, you will see how the B2B community is leveraging content marketing tactics including objectives, promotional tools, metrics and reported results.