Apple recently announced two major technology advancements that hold significant importance for marketers: Live Activities and iOS Web Push. These new features allow companies to optimize their mobile web presence, enhance customer communication on a broader variety of devices, and ultimately, drive conversions and brand affinity. Learn how you can leverage them to unlock a new audience.
Getting traffic to your site is one thing, and converting then is another. Unfortunately, many ecommerce stores experience a high bounce rate because they fail to provide what shoppers are looking for: A great shopping experience beyond price and quality. These 5 tips will help you deliver a seamless experience that converts.
A study commissioned by PayPal shows consumers are shopping on smartphones more than ever but remain concerned about mobile commerce security. The global study across age groups found 80% of consumers have shopped via smartphone, but only 63% of ecommerce businesses are optimized to accept mobile payments.
Mobile transactions, particularly with smartphones, continue to grow globally when retailers promote their apps, according to a study by Criteo. Here is a look at how mobile transactions have impacted global ecommerce.
The market embraces augmented reality (AR) content, and there’s no reason retail should miss this opportunity to evolve. Here is how to ensure that the challenges of creating augmented reality content doesn’t hold you back.
Traditional brick-and-mortar retailers have faced an uphill battle trying to compete with online retailers. Here are what retailers are doing to enhance the customer experience both in-store and online.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.
Fitness brands today are not only selling fitness-related products, they are creating an entire lifestyle around fitness. See which brands are doing it right and how each of them are contributing to the transformation that is occurring in today’s retail environment.
Your mobile app users should be your mobile users, there is no telling how people are taking advantage of your services and deserve a digital journey that is no less personalized, contextual and well-tested than in other channels. Here are some of the best practices of how to use mobile apps.
Despite the proliferation of shopping channels, a recent study published by Oracle and Edison Research indicates that last year Christmas sales via smartphones and tablets were up 55%, and 37% of all online sales (or 8.9% of all total retail sales) were made directly via a mobile device.