Calculating incremental response
When measuring the effectiveness of a promotion, it’s not enough to know the overall response and revenue. What you really need to measure is the incremental
News
JH Partners takes stake in AmeriMark
JH Partners is at it again: On March 18 the San Francisco-based private equity firm bought 75% of AmeriMark Direct, a multititle mailer of women’s apparel,
I.Merchant Award Finalists
The first round of judging for Catalog Age’s Sixth Annual I.Merchant Awards has been completed, with the judges naming 29 finalists in seven categories.
Database bits and bytes
The theme of this year’s DMA World Seattle, held April 6, was Relevance and Results. Not surprisingly, database marketing played a significant role in
USPS makes its rate case
When the U.S. Postal Service filed for a 5.4% average rate increase on April 8, the announcement was almost anticlimactic. Only six months earlier, observers
Net Income Drops at Puritan’s Pride Parent
Bohemia, NY-based Nature
Amazon.com Net Income Falls 30%
Seattle-based online behemoth Amazon.com (NASDAQ: AMZN) suffered from the good news/bad news syndrome. The good news? Revenue for the quarter ended March 31 rose 24% to $1.9 billion, compared to $1.53 billion last year.
Day-Timers Launches Consumer Catalog
CATALOG AGE has learned that East Texas, PA-based business-to-business cataloger Day-Timers mailed 100,000 copies of its first consumer catalog, Dorney
DoubleClick To Be Acquired by Hellman & Friedman
On April 25, New York-based DoubleClick has signed a definitive agreement to be acquired by San Francisco-based private equity firm for $8.50 in cash for each share or $1.1 billion. The transaction is expected to close in the third quarter.
Getting Bigger Response from Small Businesses
The business owners who make up the $3.9 trillion small-business market behave differently from consumer shoppers and corporate buyers, says Stephen Diorio, a partner in Westport, CT-based marketing company Profitable Channels. They generally don