News

The theme of this year’s DMA World Seattle, held April 6, was “Relevance and Results.” Not surprisingly, database marketing played a significant role in many of the sessions. Here’s a sampling of suggestions and comments from speakers regarding how to improve your database marketing efforts:

* Customers’ media preference and aversions should be a field in your database, alongside demographic data, buying history, and other fields, said Ernan Roman, president of Ernan Roman Direct Marketing.

According to Ernan Roman, understanding the difference between permission marketing and “consensual marketing” generated more than $300 million in incremental revenue for IBM during the past five years.

In its preliminary results for the fourth quarter and fiscal year, New York-based apparel cataloger/retailer J. Crew Group announced a 47% surge in direct sales for the quarter ended Jan. 29.

Catalog customers may soon be finding sticky notes in their mailboxes, now that the U.S. Postal Service has kicked off a national program that allows

Seattle-based online retailer Amazon.com has acquired BookSurge, an on-demand book printing and fulfillment company based in Charleston, SC.

Grapevine, TX

Grapevine, TX

Grapevine, TX

Broomfield, CO-based office supplies and computer conglomerate Corporate Express laid off about 60 employees at its Newark, CA-based distribution center as the company outsources a portion of its delivery operations business to South Hackensack, NJ-based Consolidated Delivery & Logistics.