November Sales Roundup

| MCM staff

The publicly traded multichannel merchants tracked by CATALOG AGE got their first taste of Christmas during the November sales period. Though the direct units for the most part performed admirably, retail performance was another matter.

listings

| MCM staff

NEW LISTS A LA ZING More than 38,000 consumers have bought ready-made frozen meals from direct marketer A La Zing during the past 12 months. Customers

First Class Technology

| Margery Weinstein

When training is in order for new technology, cataloger/retailer OfficeMax heads to the classroom. The Itasca, IL-based office supplier, which has six

Lillian’s Latest Redesign

| Mark Del Franco

The icon has a new icon: Rye, NY-based industry stalwart Lillian Vernon Corp. is tweaking its catalog, reworking its Website, and even flaunting a new

I’m Late, I’m Late

| Sherry Chiger

Anecdotal evidence suggests that consumers are waiting later and later to complete their holiday shopping. That puts catalogers at a disadvantage to their

Healthcare Hardship

| Mark Del Franco

Lynchburg, VA-based McFeely’s Square Drive Screws is typical of most smaller catalog companies. Its owner/president, Jim Ray, is grappling with spiraling

List Challenges in Asia

| Margery Weinstein

One of the many hurdles to marketing in Asia is the lack of a mailing list industry. For instance, list rental simply doesn’t exist in South Korea, says