“How to Get the Most Profit from Your Housefile” is a surefire winner of a title for a conference session. During his session of the same name at the DMA 87th Annual Conference and Exhibition in New Orleans last week, John Lenser, president of San Francisco-based consultancy and list firm Lenser, offered plenty of suggestions
Looking for less costly ways to acquire customers? What mailer isn
Most mailers successfully mail their customer file via some form of recency, frequency, or monetary value (RFM) segmentation.
New Orleans–List and data services companies used the DMA 87th Annual Conference and Exhibition, held here last week, as an opportunity to unveil new products and services
Is e-mail marketing on the cusp of growing up? Many organizations view their e-mail marketing program as having a single purpose.
Westbury, NY-based 1-800 Flowers (Nasdaq: FLWS), whose catalog holdings include country products cataloger Plow & Hearth and gifts title Popcorn Factory, improved its net loss on slightly higher sales.
Pop singer Pink had a hit in 2002 with
Targeting homeowners with an eye for beauty and livability, Dallas-based Room Service Home mailed its first catalog in September to 200,000 rented names and requesters.
CATALOG AGE has learned that New York-based Bloomingdale’s by Mail is closing its home book