Live from DMA Annual: Greco Speaks

| Sherry Chiger

New Orleans–At a press conference hours after making his inaugural DMA Annual keynote speech as president/CEO of the Direct Marketing Association, John Greco Jr. reiterated his primary points

Celebrate Express Goes Public

| MCM staff

On Oct. 20, Kirkland, WA-based party gifts and accessories marketer Celebrate Express joins catalogers such as Williams-Sonoma, Sharper Image, and Cabela

Mokrynski Changes Name

| MCM staff

New Orleans–Mokrynski & Associates is no more. The Hackensack, NJ-based services provider has changed its name to MokrynskiDirect, to reflect its growth from a list management and brokerage firm to what it calls “a full-range provider of growth solutions.”

Jos. A. Bank Gets QVC Web Storefront

| MCM staff

Hampstead, MD-based mens apparel cataloger/retailer Jos. A. Bank on Oct. 11 announced that it has signed on with TV home shopping channel QVC to launch a virtual storefront on QVC