In Plain Sight
Consumers tend to have tunnel vision when they shop: They focus on their goals, ignoring everything else. Likewise, businesses tend to have tunnel vision
Consumers tend to have tunnel vision when they shop: They focus on their goals, ignoring everything else. Likewise, businesses tend to have tunnel vision
Judging by the number of pint-size purebreds teetering along city sidewalks and poking their heads out of designer handbags, small dogs are big business.
Scottsdale, AZ-based DBL Distributing doesn’t need software to help it rate-shop or consolidate packages, says director of operations Jerry Pelosi. That’s
San Diego-based As We Change is operating under new ownership. Manufacturer/marketer Real Health Laboratories, also based in San Diego, purchased the
When Boston-based private equity firm Bain Capital acquired Broder Bros. in May 2000, it viewed the wholesaler of imprintable sportswear as a platform
During the second quarter of 2004, Catalog Tracker, a service of Greenwich, CT-based list services firm Direct Media, received nearly 18% more consumer
According to Sweet Springs, MO-based list compiler MCH, the business-to-institution (b-to-i) market makes up 23% of the U.S. economy. And schools, religious
If you’re a consumer cataloger, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your
As I write this, I’m stealing time away from preparing for Catalog Age’s first Webinar, on matching back online sales to offline marketing efforts. (If
Pennsylvania attorney general Jerry Pappert on Aug. 24 settled a lawsuit on behalf of the state’s Bureau of Consumer Protection against Taylor Gifts.