In Plain Sight

| Phil Terry

Consumers tend to have tunnel vision when they shop: They focus on their goals, ignoring everything else. Likewise, businesses tend to have tunnel vision

As We Change Changes Hands

| Mark Del Franco

San Diego-based As We Change is operating under new ownership. Manufacturer/marketer Real Health Laboratories, also based in San Diego, purchased the

On the Right Page for Web Indexing

| MCM staff

If you’re a consumer cataloger, you’re probably doing all you can to gain incremental holiday sales. Of course, even if the fourth quarter isn’t your

Bragging Rights

| Sherry Chiger

As I write this, I’m stealing time away from preparing for Catalog Age’s first Webinar, on matching back online sales to offline marketing efforts. (If