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On the surface, it seemed like a harmless little experiment. But a July request by the U.S. Postal Service for a one-year test of the use of repositionable

NEW LISTS Eimicke Holiday Card Buyers Nearly 18,000 small-business owners, executives, and professionals have bought holiday cards from the Eimicke catalog

Because catalog customers want to receive their orders as quickly and inexpensively as possible, catalogers have to figure out the quickest and least

Hoping to grab a larger share of the more than $5.5 billion big-and-tall menswear market, Canton, MA-based Casual Male Retail Group has agreed to buy

For most of us, back to school evokes memories of blackboards, football games, and fresh, pristine notebooks. For consumer marketers, it also heralds

When the North American Industry Classification System (NAICS) debuted in 1997, it was supposed to take the place of the Standard Industrial Classification

If you

The U.S. government’s fiscal year ended last week. So now’s the time to work on boosting next year’s government sales.

Most business-to-business response lists

A study out last week suggests that the Can-Spam legislation and the ongoing controversy over Sender ID have contributed to waning interest among marketers in renting e-mail lists.

You can help the residents in areas still recovering from the season