Live from NEMOA: Improving Online Sales

| Mark Del Franco

Want to improve your online sales? According to Ken Burke, president of Petaluma, CA-based Web development firm Multimedia Live, marketers need to begin to stray from the standardization of Websites because the e-commerce industry is in a bit of rut.

J. Crew Improves Operating Results; Direct Sales Pick Up

| MCM staff

New York-based apparel cataloger/retailer J. Crew improved its operating income to a gain of $8 million for the second quarter ended July 31, compared with an operating loss of $15 million last year. Its net loss for the quarter totaled $14 million, compared to a loss of $28 million last year.