Movers and Shakers

| MCM staff

San Francisco-based gifts cataloger Red Envelope appointed Edward Schmults senior vice president of operations.

Getty Images to Target Consumers on Amazon’s Website

| MCM staff

Seattle-based stock photography provider Getty Images said on June 1 that it will sell its photos on Amazon.com. Getty, which got out of the direct response catalog business last year in favor of the Web, plans to offer printed photos of Marilyn Monroe, nature scenes, architecture, and other images for $15-$60 per print, depending their size.

Newport to Buy Spectra-Physics

| MCM staff

Newport Corp., an Irvine, CA-based manufacturer/marketer of robotics and automation systems, on June 1 agreed to buy Spectra-Physics, the optical technology unit of Waltham, MA-based Thermo Electron Corp., for $300 million.

Campaign Management Reform

| Mark Del Franco

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.

Thinking Inside the Box

| Paul Miller

General merchandise cataloger Fingerhut sells a wide variety of products, including electronics, jewelry, and home goods. The broad assortment of items

LIPSTICK ON A PIG

| Phil Terry

Many a cataloger has been wooed by the promises of quick fix technologies. And it’s easy to see why. The Websites of too many marketers are underperforming.

New and Improved

| Paul Miller

To say that catalogers would be lost without technology is an understatement. From merge/purging mailing lists on the front end to tilt-tray sorting SKUs