Movers and Shakers
San Francisco-based gifts cataloger Red Envelope appointed Edward Schmults senior vice president of operations.
San Francisco-based gifts cataloger Red Envelope appointed Edward Schmults senior vice president of operations.
Canines have been very good to brothers Joe and Richard Ambrose.
Seattle-based stock photography provider Getty Images said on June 1 that it will sell its photos on Amazon.com. Getty, which got out of the direct response catalog business last year in favor of the Web, plans to offer printed photos of Marilyn Monroe, nature scenes, architecture, and other images for $15-$60 per print, depending their size.
Whimsical ceramics manufacturer/marketer Mackenzie-Childs is now a cataloger as well. The Aurora, NY-based company dropped its first catalog to an undisclosed number of both house file and rented names on May 17.
Newport Corp., an Irvine, CA-based manufacturer/marketer of robotics and automation systems, on June 1 agreed to buy Spectra-Physics, the optical technology unit of Waltham, MA-based Thermo Electron Corp., for $300 million.
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
General merchandise cataloger Fingerhut sells a wide variety of products, including electronics, jewelry, and home goods. The broad assortment of items
Many a cataloger has been wooed by the promises of quick fix technologies. And it’s easy to see why. The Websites of too many marketers are underperforming.
To say that catalogers would be lost without technology is an understatement. From merge/purging mailing lists on the front end to tilt-tray sorting SKUs
Home furnishings and accessories cataloger/ retailer Crate & Barrel has estimated annual sales of more than $750 million. But what the Northbrook, IL-based