Customers have an adversarial relationship with marketers and marketing messages, according to Tom Rapsas, creative director of Frequency Marketing. But in a Wednesday session at the DMD New York conference, he discussed what he views as a way to transform customers
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
First Resources Ltd., the parent firm of Cotswold, England-based home and garden products cataloger Scotts of Stow, has bought Presents Direct.
1Q Direct Sales Jump 40% at Sharper Image Thanks largely to its proprietary-design products, San Francisco-based The Sharper Image (Nasdaq: SHRP ) continues
Baltimore-based upscale food cataloger Mackenzie Ltd. is merging its mail order business with that of Belfast, ME-based smokehouse Ducktrap River Fish
Eckerd a Drag on Penney Financials Thanks to a $77 million charge relating to its now-sold Eckerd Drugstore unit, first-quarter net income at Plano, TX-based
(Direct Newsline)Deluxe Corp. will acquire cataloger New England Business Service (NEBS) for about $587 million. St. Paul, MN-based Deluxe expects this
A lot of consumers evidently said it with flowers this past Mother’s Day, not to mention teddy bears, pajamas, and other gift items. Gifts and flowers
Outdoor apparel and sporting goods cataloger L.L. Bean on May 17 filed complaints in Maine District Court against four
New York-based investment and technology private equity firm D. E. Shaw group, which purchased the assets of FAO Schwarz in January, has struck again.