News
Green Mountain Coffee Roasters Acquires Timothy’s Coffees of the World
Green Mountain paid $157 million in cash for the coffee brand and wholesale operations of, which had been an affiliate of private equity firm Sun Capital Partners.
Penney Dumps Big Book Catalog
Another big book catalog bites the dust: J.C. Penney announced Nov. 18 it would no longer publish the semiannual big book catalog.
Target Increasing Mobile Offerings for the Holiday
“Mobile devices are integral parts of our guests
Office Depot Launches Holiday Gift Microsite
The goal of the flash site is to help consumers shop for gifts based on a recipient’s personality type and to promote special deals for the week up until Christmas, says Monica Luechtefeld, Office Depot’s executive vice president-e-commerce and direct marketing.
USPS Posts $3.8 Billion Loss for FY2009
USPS officials reduced costs by $6 billion during fiscal
In Social Media, Point-of-View Equals ROI
Marketers rushed into social media in 2009 like gunmen into banks, looking for fast cash and a quick way out. Typically, this resulted in a bad experience for all parties and a premature determination that this
Cause Marketing Creates a Buzz
Several merchants are opening their corporate purse strings and incorporating cause marketing as a part of their overall promotion mix. And the timing could be good for retailers hoping to boost revenue during the holiday season. That’s because 56% of …
October Sales Roundup
Finally, some good news
Williamsburg Returns to QVC Airwaves
After making its debut on QVC this past February, Williamsburg is back on the air at the home shopping channel. The gifts and home decor cataloger filmed a QVC episode on Nov. 5. Holiday was the theme of the Nov. 5 show, which focused on items for gift …