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NEW LISTS COLLAGE The roughly 7,500 12-month buyers of Collage catalog spent an average of $85 an order on handmade paper, calligraphy sets, desk accessories,

It’s been nearly five years since United Parcel Service’s largest union, the International Brother-hood of Teamsters, went on a 15-day strike, but the

Pity the poor subject line. The electronic equivalent of a direct mail envelope, it is overlooked, misunderstood, laughed at, yawned over, and trashed.

Walter Drake, who in 1947 founded the general merchandise catalog that bears his name, died on March 30 of natural causes. He was 80. Drake ran the Colorado

Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a

Among the business-to-business catalogers who participated in Catalog Age’s 2002 Benchmark Report on Lists (see March 1 issue,), 60% used compiled lists.

Lillian Vernon is relinquishing her duties as chief executive of the company she founded in 1951. But the catalog doyenne will still have a say in its

READER’S DIGEST TO ACQUIRE REIMAN PUBLICATIONS, CATALOG Reader’s Digest Association, which in addition to its magazines, books, and direct marketing businesses

Not surprisingly, fourth-quarter 2001 sales for most of the publicly traded business-to-business and computer catalogers tracked by Catalog Age fell short

Teen apparel retailer The Wet Seal is following the adage if at first you don’t succeed, try, try again. The Foothill Ranch, CA-based company, which launched