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This Valentine’s Day, The San Francisco Music Box Co. made a point of not offering sales promotions (see above). That wasn’t a one-time strategy for the

Just in time for Valentine’s Day, food gifts marketer Harry and David launched a Japanese Website on Jan. 29. The Japanese-language site will initially

One of the most exhilarating indoor sports any catalog critic can enjoy is comparing the way competing catalogs describe similar items. A benefit and

To be effective, all e-commerce sites need intuitive navigation, speedy load times, and clear disclosure of privacy statements. But business-to-business

In the wake of the dot-com bust, Irvine, CA-based Web marketer Buy.com has launched a 40-page magalog as a means of garnering additional sales. The Buy.com

If you want to assess and from there, improve the efficiency of your distribution and call centers, you first need to calculate your own productivity

Despite filing for Chapter 11 bankruptcy protection on Jan. 24, Chris Nowak, president/CEO Rocky Mountain Motorworks, is confident that his company will

It is an irony of the catalog business: To achieve success, management must depend on a high-turnover resource the customer service representative (CSR)

A year after Omaha Steaks launched its prepared foods Website A La Zing, the food cataloger’s A La Zing unit has hooked up with Alexandria, VA-based frozen

If you were looking for good news, the February meeting of the Mailers Technical Advisory Committee (MTAC) was not the place to be. Deputy Postmaster