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FINGERHUT AWAITING WORD FROM PROSPECTIVE BUYER At press time it was unknown whether Federated Department Stores’ nonbinding letter of intent to sell its

Just as two heads are better than one, direct marketers have come to realize that two marketing channels are better than one. Because the strengths and

NEW LISTS J&L INDUSTRIAL The 467,374 customers of the J&L Industrial catalog work primarily at manufacturing companies that deal with fabricated metal

New York-based Martha Stewart Living Omnimedia, which includes the Martha by Mail catalog, on March 14 laid off 40 people

Back in the old days, when commerce was spelled without the first catalogers used traditional marketing efforts to generate catalog requests, including

Though it’s in the news for its role in the Enron Corp. bankruptcy debacle, Chicago-based Big Four accounting firm Arthur Andersen is also dealing with

Something’s gotta give. That’s the philosophy of catalogers as they prepare for the upcoming postal rate increase, which at press time was expected to

Postmaster General Jack Potter on March 13 appeared before the House Appropriations Subcommittee on Treasury, Postal Service, and General Government to

Like the customers he markets to, Neal Patrick, assistant vice president of marketing at Chadwick’s of Boston, understands value. When determining where

While the lackluster economy has hurt a number of industries, some are actually thriving. Catalogers that sell general business supplies office products,