Corporate Gift Sales Slow Down
Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers
News
Holiday Return Rates Hold Steady for Most Mailers
After a highly unpredictable holiday season, the good news is that return rates were fairly predictable. Better still, while most catalogers say return
One Warehouse or Two?
A multichannel marketer based in Southern California needed help. A thriving company with 30 stores, a catalog, and a Website, it was ready to expand
Production Page: Easing the Pain of Press Checks
Going to a press check is no pleasure jaunt. You may have to travel all day by plane and all evening by car to get to your printer’s location. If you
Master Class: Financing Strategies for Tough Times
Yes, venture capital investing in the consumer and business services sectors is down 90% from the heyday of the first quarter of 2000 and down 50% from
Catalog Analysis: The Importance of Tracking Source Codes
As catalog and Web marketers, you need to understand the role and importance of numbers in driving your business. Comprehending everything you can about
Operations and Management: A Column About Columns
In this occasional series, Steve Harris, senior vice president of Middlebury, VT-based warehouse design agency Bread Loaf Corp. answers questions about
Wet Seal to reenter catalog business
Teen apparel retailer The Wet Seal plans to relaunch its print catalog in July. The Foothill Ranch, CA-based company had launched a book in 1998, but
CEO McClanan leaving RedEnvelope
Martin McClanan, who has been CEO of gifts cataloger/online retailer RedEnvelope for the past two years, will leave the San Francisco-based company on