Mrs. Beasley’s bullish on holiday
Ken Harris, the CEO of Mrs. Beasley
News
USPS Offers Address Validation
Now that the U.S. Postal Service has licensed its Delivery Point Validation (DPV) program, vendors should have the software available for use early next
Benchmark 2001: Critical Issues and Trends
Two years ago, in discussing the 1999 Benchmark Report on Critical Issues and Trends, we wrote that, having experienced several years of strong sales,
Anthrax Whammy
In mid-October, just as had become a household word, food cataloger Wolferman’s received an unmarked brown parcel at its Lenexa, KS, headquarters. People
Concerned Consumers Call on B-to-B Mailers
Although it sells primarily to large food processors, auto manufacturers, and other industrial concerns, Conney Safety Products used to get 10-15 calls
Point, Click, and Switch Your Colors
You can’t expect a customer to buy an article of clothing without being able to see the colors in which it’s available. To that end, some online marketers
List Watch: Spring List Order Outlook
When contacted in October about their outlook for spring list rental activity, most list executives were looking forward to a slight pickup in business.
Lands’ End Tests Catalogs for Men, Women
Shakespeare’s Juliet isn’t the only one to ask what’s in a name. Apparel and home goods cataloger Lands’ End is pondering the same question. Earlier this
Catalog Copy: Will Travel Catalogs Survive?
There’s no question: Travel and leisure are hurting And no question: Short of all-out mobilization, some but not all the travel catalogs will survive.
USPS in Crisis-Management Mode
For its fiscal year ended Sept. 30, the U.S. Postal Service lost $1.65 billion. And that was before anthrax was found in the mail stream. Now the USPS