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A number of catalogers have begun to centralize their images and other data within one system accessible to all departments and divisions. But few marketers

In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising

In the October List Watch story Driving Those Scooter Buyers Away, we referred to Mokrynski & Associates as The Sharper Image’s list broker, but Mokrynski

A recent New Yorker cartoon showed a woman saying to her husband, Let’s do our civic duty and see a Broadway show. Immediately following the Sept. 11

Some business-to-business catalogers have sex on their minds. No, not what you’re thinking gender selects. Because b-to-b mailers target corporations

The days when you would hop onto a plane with as little thought as you would climb into a car are over, at least for the foreseeable future. And that’s

THE CONSULTANTS Rick Binger is owner/principal and Camberly Moller is account manager of San Francisco-based catalog design and marketing firm Binger

As soon as an employee heard a radio report about the Sept. 11 terrorist attacks, fellow workers at multititle mailer Brylane’s New York headquarters

If you were to sit in on a typical training session in most customer contact centers, you’d see the trainer standing in the front of the room lecturing.

Despite uncertainty regarding volume during the next few months, most of the mailers contacted by CATALOG AGE say they’re not planning to scale back staffing