News

Given the toll that the economy is taking on mailers, some catalogers might have expected the U.S. Postal Service to reconsider its proposed rate increase.

Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities

The synergy between direct mail and e-mail not only exists; it sparkles with energy. Direct mail is the incestuous first cousin of e-mail. But too many

In this, the final installment of our three-part series on Catalog Age’s Consumer Shopping Survey, we look at the reasons that shoppers buy from catalogs

Despite the two-day nationwide airport lockdown that followed the Sept. 11 hijackings, delivery disruptions among the parcel carriers were minor. Our

In addition to demand for safety and military products, the terrorist attacks have brought out patriotism and fueled demand for American-themed merchandise.

You may have already cut your distribution center (DC) costs by switching to less-expensive packaging or installing a more efficient conveyor system.

Burpee Holding Co., the Warminster, PA-based holding company of seed cataloger W. Atlee Burpee & Co., filed for Chapter 11 bankruptcy protection in a

Even before the catastrophic events of Sept. 11, consumer mailers were feeling the effects of diminishing consumer confidence and spending. Of the 17

The economy may have gone to the dogs for some marketers, but pet supplies cataloger Doctors Foster & Smith has grown its business 20% overnight. The