News

Amid the Sturm und Drang of the first quarter of 2001, it’s easy to forget that for most catalogers, the fourth quarter of 2000 was a success. Among the

Given the economy, what’s news isn’t that first-quarter sales came up short for a number of catalogers. Rather, it’s that a fair number of marketers met

In its ongoing effort to provide what it has for years referred to as customer service, Viking Office Products has become a master at customer loyalty

Efficient communications with your suppliers is critical to effective inventory control. So some marketers have taken to communicating with suppliers

NEW LISTS LILLIAN VERNON FAVORITES There are more than 400,000 buyer names in the Lillian Vernon Favorites catalog file. The catalog features the most

One-half of 1% of all retail sales in 1999 were conducted on the Internet, according to the U.S. Census Bureau’s first-ever report on e-commerce, released

Even if you don’t have the resources of an Office Depot or a Lands’ End, you can still improve your inventory flow and better communicate with vendors.

In Moira Cotlier’s cover story on how the European foot and mouth disease epidemic may hurt U.S. catalogers, consultant Andrea Lawson-Gray says, We’re

Customer service is the name of the game at $2.5 billion computer reseller MicroWarehouse, which mails the core PC catalog, Mac catalog MacWarehouse,

This month, we’re going to begin looking at a number of the pre- and post-merchandise analyses, systems, and flow charts that you can use to improve your