Eye on B-to-B: Catalogers Prepare for a Recession
If a recession is looming, b-to-b catalogers should be ready to face it. Even though many business mailers have yet to feel the ripple-down effect of
News
List Watch: Getting What You Paid For
Children’s Wear Digest had been renting a particular list regularly for several years. But then over the course of a year, results from the list went
Eye on B-to-B: Mailing More Than Catalogs
A cataloging truism is that the more accurately you target a message to a customer, the more likely that customer is to respond. That’s why many b-to-b
USPS May Spread 15% Rate Hike Over Three Years
Washington–The cash-strapped U.S. Postal Service may scrap its plans for a flat rate increase of up to 15% next year for one that would still raise rates
Financial Reports
Downers Grove, IL–It
On the Scene: InternetDM Breakfast Circle
New York–“Catalog Marketing: Is It a Complement to E-commerce
Guitar Center Completes Acquisition of American Music Group
Agoura Hills, CA–Instrument retailer/cataloger Guitar Center, which owns the Musician
Burton to Bush: Do Something About the USPS
Washington–In a letter sent April 23, Rep. Dan Burton (R-IN), requested that President Bush develop a long-term solution to the U.S. Postal Service
Wall Street Creations Sold
Little Rock, AR