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The goal of in-store kiosks seems simple enough: Provide customers with access to the company’s Website to offer a value-added service and an increased

Golf Catalogs This month, as golfers dust off their clubs and practice yelling we’re listing the top 10 catalogs selling golf equipment. Note: Rankings

It’s as sure a sign as any that catalogers are battling rising costs, slower sales, and faltering consumer confidence: mass layoffs. It started last fall,

The phrase an ounce of prevention is the best medication most certainly applies to list hygiene. After all, if you enter in the names and addresses of

www.utrechtart.com Thursday, Jan. 11, 5 p.m., Explorer 5.0 Judging from its home page, Utrecht believes that nearly all artists are starving. Low prices

We Win Some My company, MidwayUSA, a cataloger mailing about 5 million pieces a year, has been subscribing to Catalog Age for many years. I enthusiastically

With friends like these on Capitol Hill, catalogers and Internet marketers don’t need enemies. The Internet Tax Freedom Act, approved as H.R. 4328 and

Holiday shopping is months away for most consumers, but consumer catalogers have already been busy shopping for holiday 2001. As of press time, though,

Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.

Roughly 2.2 million students today are in public or private school year-round, a 22% increase from 1.8 million students in 1996, according to San Diego-based