Operations & Management: Spotlight On…Gardener’s Supply Co.
Gardener’s Supply Co.’s Call Center Burlington, VT-based Gardener’s Supply Co. is a $50 million, employee-owned cataloger selling gardening equipment,
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Operations & Management: Surviving a Systems Change
Antique Hardware, a $3 million home restoration products cataloger, recently spent $50,000 on catalog management software, only to find out that the package
Getting Personal with…Nancy Hensel
Nancy Hensel is president of Lake Forest, IL-based food gifts cataloger The Popcorn Factory. Where did you grow up? In the suburbs of Chicago Skokie and
List Watch: Mailers Reflect on Hot Selects
When prospecting, catalogers for the most part are sticking to the tried and true selects on mailing lists: dollar amount spent, recency of purchase,
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
G. Neil Crosses Consumer Line
G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger
Eye on B-to-B: Promoting Your Unique Selling Proposition
Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,
No Sale Prices Here
With respect to the February article Hanover Direct: The Saga Continues, we would like to raise a point of clarification. Your article refers to Hanover’s
Climate-Controlled Banner Ads
Everybody talks about the weather, according to the saying, but no one does anything about it. Until now, that is. With its aptly named Weather-Triggered
Expansion Brews at Barnie’s Coffee
After more than 20 years in business, cataloger/retailer Barnie’s Coffee & Tea Co. still suffers from an identity crisis. Most people confuse us with