Catalogers Aglow Over Valentine Sales
Many flowers, candy, and specialty gifts mailers reported strong Valentine’s Day sales Although some catalogers reported disappointing January sales,
News
Catalog Copy: Does Your Guarantee Actually Guarantee? And Should It?
I’m indebted to Kristin Anderson of Magellan’s for this month’s subject. Too often, catalogers take either a Pollyanna point of view or a sour one toward
Database Marketing: Transactional Modeling for Beginners
Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14
List Watch: Privacy Legislation Outlook
It took members of the new Congress just a few days to propose a flurry of privacy-related bills that could make prospecting and marketing even more challenging
Executive Forum: Sleeping with the Enemy
cooperating with the competition is the new way of doing business Wake up, catalogers! The cold war is over, and so are the old views of competition.
L’Art de Vivre Lives It Up with Investment
After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online
New Home for The Female Athlete
After filing for Chapter 11 bankruptcy protection on Jan. 3. Trumbull, CT-based The Female Athlete has found a buyer. TFA Acquisition, a division of America’s
Listings
CLARISSE LEFLEUR There are 15,000 names of mail order buyers in the Clarisse LeFleur astrology file. These buyers have paid $20 to receive the answers
ESafetyWorld Invests in PR Firm
Bohemia, NY–Business-to-business cataloger eSafetyWorld, which distributes disposable industrial safety and laboratory products, has acquired a minority
FTC Holds Privacy Workshop
Washington–The U.S. Federal Trade Commission (FTC) held an Information Marketplace Workshop on March 13 to examine how companies exchange personal data