Catalog Analysis: How Much Are Your Customers Worth?
Last month we discussed the cost of getting a customer, a key measurement for the front end, or the prospecting side of the business. Now, we look at
News
Fingerhut Fixing Credit Mess
We didn’t have as many credit tool kits as we needed Fingerhut president Michael Sherman: We can now understand profitability by credit-risk segment.
Colorado Pen Writes Again
Pen and gifts retailer Colorado Pen Co. filed for Chapter 11 bankruptcy protection on Jan. 5 – but the filing had little effect on the Colorado Pen catalog.
Gifts.com
As an upscale gifts Web marketer, Gifts.com casts a wide net. In November, the company increased its reach with a 1 million-piece mailing of its debut
Next Monet
In what has become a trend, all of our new catalogs this month started as Websites.In hopes to help more consumers find that next Monet – or Renoir, or
Executive Forum: Make the Most of Every Channel
A promotion in one channel catalog, Website, or retail may spur sales in another U.S. Cavalry’s stores feature free catalogs, kiosks with Internet access,
Behind the Demise of SelfCare
The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a
Everyone’s a Cybercritic
In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective
Not Many Returns
After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year’s. But not
White Flower Farm Sprouts Magazine
A focus on plants instead of celebrity and lifestyle White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers