New Management

| MCM staff

PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an

New Lists

| MCM staff

AQUARIUM FISH Aquarium Fish magazine features a readership of more than 49,000 hobbyists interested in articles about proper care and accessories for

Lucy.com

| Stuart Cohen

In September, Web pure-play Lucy.com entered the print catalog channel with a 36-page book. The Portland, OR-based women’s athletic apparel marketer mailed

Merch Mishap Gets `Whacked’

| Moira Cotlier

What seemed like a brilliant merchandising idea at the time turned out to be a production nightmare for Corte Madera, CA-based Restoration Hardware. But

New Lists

| MCM staff

PRICECUTTER.COM The names of buyers from PriceCutter.com’s Website and its 55-page mail order catalog are now available for rental through Millard Group.

New Selects

| MCM staff

APPLESEED’S The Appleseed’s file of more than 500,000 buyers now offers a more extensive selection of product selects from its complete selection of classic

New Lists

| MCM staff

GAMECHATTER GameChatter is a free biweekly newsletter from interactive gaming network iEntertainment. This newsletter is sent electronically and via regular

New Lists

| MCM staff

SPANISH SPEAKERS The NationsBest Spanish Speaking Mail Order Buyers file has more than 1.2 million names available for rental through KnowledgeBase Marketing.

New Lists

| MCM staff

THERE GOES THE NEIGHBORHOOD The There Goes The Neighborhood file of new homeowners from Acme List Management has more than 1.2 million new quarterly homeowners