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EQUINE TIMES Equine Times, the official publication of many horse clubs and associations throughout the Midwest, has made its subscriber list available

DREAM PRODUCTS There are more than 240,000 buyers of products such as the Universal Ink Jet Refill Kit and the Dual Compartment Thermal Cooler from space

LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety

THE SCIENTIST List Technology Systems Group has a list of more than 25,000 opt-in email names of active subscribers to TheScientist.com online edition.

SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such

Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves

ARIZONA HEALTH The 8,100 buyers of vitamins and herbal supplements from Arizona Health Foods through direct mail are available for rental through Conrad

A truckload of merchandise arrives at your warehouse from the vendor; your workers check it in, unload and unpack it, and put it into stock. Sounds simple,

Reviewed October 25, 2:00 p.m., Explorer 4.5 (www.marthabymail.com)There’s no doubt about it: Martha By Mail did its homework before going online. Like