News

Postmaster general counting on catalogs, parcels for growth Already unpopular among mailers thanks to a substantial postage increase looming for January,

Are you ready for the holiday order crush? Given the problems that some catalogers and Web marketers had forecasting inventory needs and fulfilling holiday

When it’s time to redesign Reasons for Website makeovers vary – as do the results Given the speed with which many catalogers rushed to put up Websites,

Online advertisers and marketers may soon have a harder time collecting data about customers, now that Microsoft has created technology that will allow

We thought we’d seen everything until we saw – or didn’t see – The Invisible Man Brand catalog. The summer 2000 edition of this 12-page digest catalog

This month’s question What was your biggest budget expenditure this year? This month we called on small catalogers to put their mouths where their money

Circulation strategies 2001 Postal rate hike not keeping catalogers from mailing more In a snapshot poll that Catalog Age conducted in September on its

Most catalogers don’t have the opportunity to see the work of their competitors or confreres that won Gold Awards in this year’s Annual Catalog Awards

Gifts cataloger Lillian Vernon is a leader in the mail order industry, but founder Lillian Vernon Katz is a longtime leader in the business world at large.

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes