News

What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes

Who’s better for catalogers: Bush or Gore? It’s that time again – time to hit the voting booths, pull the lever, and (hopefully) elect the officials who

Many companies don’t give a lot of thought to their corporate labels. But Hickory Farms did – a move that payed off. During the past year, the Maumee,

As is the case every other year, all 435 House seats are up for reelection. The good news is that the more cataloger-friendly representatives are, in

NEBS to trim down B-to-b mailer hopes to save $1.1 million After buying several complementary business supplies catalogers during the past few years –

this site boasts some nice features, but there is definitely room for improvement. On the home page, you’ll find a search engine where you can look for

A few years ago, we printed some prominent catalog company names and how our computer software spell-check prefers to rename them. Since it’s almost finally

Where are the profits? 44% of consumer mailers and cataloger/retailers post 2Q loss Of the 18 catalogers and cataloger/retailers tracked, eight posted

When it comes to sourcing and manufacturing merchandise, the U.S. is still the number-one place to turn to, at least among participants in the Catalog

Don’t call upscale gifts purveyor RedEnvelope an online merchant. “We view ourselves as a multichannel marketer,” says CEO Martin McClanan. And the San