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Don’t call upscale gifts purveyor RedEnvelope an online merchant. “We view ourselves as a multichannel marketer,” says CEO Martin McClanan. And the San

In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,

A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters

Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and

Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And

E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year

BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,

An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring

A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer