FOCUS: MEN’S APPAREL

| MCM staff

international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website

FOCUS: MEN’S APPAREL

| MCM staff

paul fredrick menstyle The design of Paul Fredrick’s online catalog is friendly, clean, and accessible. Easy-to-read icons along the right serve as a

backword

| MCM staff

Victoria’s real secret If you’ve ever perused the women’s “career” clothing in the Victoria’s Secret catalog, you’d be hard pressed to find something

Backroads, 2000-2001

| Melissa Dowling

Biking through Brittany, kayaking through Costa Rica, hiking through Hawaii…does this sound like your type of vacation? Even if it doesn’t, the Backroads

American Girl, Holiday 1999

| Shayn Ferriolo

If you are looking for an apparel catalog with extensive copy, don’t seek out the American Girl book. For some judges, the lack of details about the merchandise

Just for Kids rises again

| Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

MANAGEMENT SOFTWARE REVIEW

| MCM staff

Vermont Teddy Bear on CatMan This month, Arthur Borden, direct mail manager of stuffed bears marketer Vermont Teddy Bear, reviews the CatMan catalog management

New Management

| MCM staff

APPLESEED’S Millard Group will now manage the list, package insert, and catalog blow-in programs for women’s apparel cataloger Appleseed’s. The list consists