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`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability

PART I: Print catalog purchasing trendsThe numbers prove it: Most American businesses are mail order catalog shoppers. Catalog Age’s U.S. Business 2000

Teen marketer overreaches and hits a snagOnce the model marketer for Generation Y, the seven-year-old trendy teen apparel marketer Delia’s has stumbled.For

On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting,

List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,

Survey indicates that businesses aren’t buying on the Web?For business-to-business catalogers, building a viable online business continues to be a work

If you haven’t been using e-mail selling messages because you’re afraid your customers or clients will think those promotional messages are spam, one

To focus on its core horticultural business, $370 million multititle cataloger Foster & Gallagher will try to sell its $68 million children’s group and

According to an article in a recent issue of the “Tax Administrators News,” a report from William Fox and Donald Bruce of the University of Tennessee

Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,