GETTING PERSONAL: …with Irwin Langer
Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about
Irwin Langer is the director of operations for Burlington, VT-based gardening and outdoor furnishings cataloger Gardener’s Supply Co.Q. Tell us about
Will lagging Web stocks affect catalog financing?Once the darling of the investment community, pure-play e-commerce companies just aren’t as hot as they
Many are trying e-mail promotionsThe payoff may not be enormous yet – if even quantifiable – but e-mail marketing is heating up among consumer print catalogers.A
Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel
I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.
Whether propelled by a burgeoning economy or racing to beat a January 2001 postage increase, respondents to Catalog Age’s Benchmark Report on Lists say
What started as a little gourmet grocery store in New York’s Greenwich Village 85 years ago is becoming a multichannel marketing phenomenon. Balducci’s
After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The
And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using
POSTAL RATES: GOOD NEWS AND BAD It may be too soon to celebrate, but the buzz at the Direct Marketing Association’s Government Affairs Conference on May