Cyberspace as a source for paper
Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb
Would you buy your paper from eBay? A growing number of Web-based companies believe that catalogers and other high-volume paper buyers will soon comb
Does Martha Stewart never rest? Even while enjoying herself, the domestic doyenne is busy cooking up new catalog products. Stewart reportedly revealed
Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills
No one questions that the list industry is changing rapidly. But when asked to predict the list industry’s status in five years, direct marketing professionals
The list selections many b-to-b renters are looking forUnlike consumer catalogers, business-to-business mailers are often looking beyond recency, frequency,
The office products catalog business just ain’t what it used to be. Having had their margins squeezed tighter and tighter by rapidly mounting competition
Reviewed March 15, noon, Explorer 4.5 (www.prls.com)peerless claims to have everything for a restaurant “from design through installation.” What a shame
Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online
Regular equipment audits and inspections can reduce repair costsAs anyone who owns a car knows, regularly inspecting and maintaining an auto is much cheaper
KATIE MULDOON: I’ve noticed only one major creative trend in business-to-business catalogs lately: varnished covers. Many business mailers are applying