DMA catalog membership flat
Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog
Although the exact numbers are somewhat unclear, one thing is clear: The number of catalogers that belong to the Direct Marketing Association catalog
Programmer’s Paradise purchased its MACS software from Delray Beach, FL-based Smith-Gardner in April 1997. The Shrewsbury, NJ-based cataloger uses an
Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for
“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long
Q. Where did you grow up?A. In the Boston area until high school, when my family moved to Palo Alto, CA.Q. What was your first job out of college?A. Teaching
FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and
Not all mailers are cutting circulation – despite popularity of the WebAccording to research firm Boston Consulting, business-to-business Web transactions
www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the
Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s
Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But