News

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

Fewer grow bottom line compared to previous yearSales of technology equipment to small and midsize businesses gave a fourth-quarter boost to many of the

Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles

Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything

E-mail co-ops demand opt-in proofJust as the launch of cooperative databases such as the Abacus Alliance in the mid-’90s resulted in catalog shoppers

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.