GETTING PERSONAL: …with Randy Acton
Q. What was your first job out of college?A. I was a U.S. Army officer; after the service, I was the marketing director at Fort Knox (KY) Federal Credit
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BANKRUPTCIES: StyleSite files Chapter 11
Diplomat Direct Marketing bit off more than it could ultimately chew when it bought bankrupt women’s apparel cataloger Brownstone Studio in 1997, and
MARKETING TECHNOLOGY: Checking out kiosks
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
FOCUS: BABY PRODUCTS – hanna andersson
Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)Plenty of “experts” say that a splash page is critical to establishing your brand online,
FOCUS: BABY PRODUCTS – ibaby.com
Reviewed Jan. 25, 2:30 p.m., Explorer 5.0 (www.ibaby.com)an offshoot of iVillage.com, an online community for women, iBaby bills itself as “the baby everything
INTERNET STRATEGIES: THE SPIN-OFF PAYOFF
Distinct Internet units: the latest trend among mailersAdult entertainment marketer Playboy is doing it. So is children’s cataloger/retailer Right Start,
E-MAIL MARKETING: Beware the spam blockers
Catalogers reaching out to their customers by e-mail have a new obstacle in their way: spam blockers. At least three e-mail providers – Yahoo!, Hotmail,
A sporting chance
Just as there’s more than one way to skin a cat, Dallas-based Collegiate Pacific has found that there’s more than one way to grow a business. For the
APPAREL: market leaders – BRYLANE
Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and