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Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List

BUYER DEMOGRAPHIC DIFFERENCESThe results of The NPD Group’s American Shoppers Panel show that catalog apparel buyers are from an older demographic group

Selling apparel will never be an easy job. “Just when you think you’ve figured out exactly what your customers want, everything changes – sometimes overnight,”

Gifts and novelties cataloger Oriental Trading Co. started the year with a new growth initiative, fueled by recapitalization from a private investment

Getting the most revenue from renting your list depends largely on how well you promote it. But simply letting brokers know that your list is available

Reviewed 1/7/00, 1:30 p.m., Netscaperight away, my expectations are high for this site, in that it is trumpeting its ranking in the top 50 Websites by

How do you use creative to keep your brand image consistent across multiple channels?David Christenson: With the rush to get online and the pressure to

There’s nothing minor about Bethel, CT-based Star Struck’s Minor League Baseball business.Thanks to the boom in Minor League Baseball attendance (a record

Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that

Ten years ago, the Spiegel catalog was riding the working women’s wave into the ’90s. Sales soared for the self-dubbed “department store in print” as