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B-to-b mailers have differing strategies for unloading unsold productsBusiness-to-business catalog products, unlike many consumer catalog products, are

To hear Jerome York tell it, the pending acquisition of $2.22 billion computer cataloger Micro Warehouse by an eclectic group of investors is little more

How to ensure effective placement on Internet search enginesNow that you’ve built your Website, will they come? They might, if your site receives prominent

Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their

How the ‘Net can speed the rental processList companies have long recognized the inefficiency of the list ordering process: A mailer sends an order to

Last May, when Timothy Finley announced his retirement as CEO of menswear cataloger/retailer Jos. A. Bank Clothiers, he said in a statement that the $187.2

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first

What to look for in your e-mail service repsWhen assigning staff to answer queries and solve customer problems via e-mail, think twice before giving your

With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank

According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more