LEGISLATION: Big bills for small catalogers
Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages
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MARKET TRENDS: Not computing – Computer mailers cool to consumers
More than 60% of U.S. consumers will own personal computers by the end of 2000, compared to 53% this year, according to Ziff-Davis’s annual Technology
MAGAZINE LISTS: Subscribing to niche readers
Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.
That’s our policy: Where do you fall on the customer service continuum?
Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned
MERCHANDISING: Web as launching pad
‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing
INTERNET TAXATION: Yes to tax reform
But government commission has yet to discuss types of changesTime is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed
USPS files for a ride-along test
On Sept. 27, the U.S. Postal Service filed a request with the Postal Rate Commission (PRC) for an experimental “ride-along” classification change for
Keeping up with home-schoolers
This fall an estimated 1.5 million children are being schooled at home, up 328% from 350,000 in 1990, according to the National Home Education Research
“What should I look for in site-building software?”
This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of Worldweb.net-answer the questionRegardless of whether you can afford
U.S. Cavalry charges into bind-ins
Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation