News

How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because

Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t

Stan Werbin, owner of Lansing, MI-based Elderly Instruments, remembers when competition among retail and catalog marketers of musical instruments in regional

Catalogers pride themselves on knowing the demographics and spending habits of their typical customers. But some marketers with online as well as print

Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer

Count Nordstrom as another marketer that believes in the power of “.com.” The department store retailer/cataloger announced in August the creation of

Women know that finding the right bra is difficult; it’s even harder for serious female athletes to find the proper sports bra. But true to its tag line,

Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve

Empowering your service and order-taking reps to do whatever it takes to solve customer problems can help you retain customers and even win over new ones