BUSINESS-TO-BUSINESS

| Mark Del Franco

Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except

Production horror stories

| Moira Pascale

This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources

Wrong numbers

| MCM staff

Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it

Last-minute holiday advice

| Mark Del Franco

You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know

OCTOBER AT DEAD LINE

| MCM staff

COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New

Breaking creative rules

| MCM staff

Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s

Benchmark 1999 Production

| MCM staff

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented