BUSINESS-TO-BUSINESS
Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except
Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except
This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources
Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing
The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in
Listen up, catalogers: Proofread your phone numbers before you go to press. This sounds like a no-brainer, but if a mistake can happen to L.L. Bean, it
You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know
COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New
Before you break the rules of catalog design, you need to understand what they are – and why they workCatalog design has come a long way from the industry’s
This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented
When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of