News

This month marks a redesign of our Benchmark survey series. The research results and analysis are now divided into clear survey segments and presented

When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of

Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be

A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk

Like most print catalogers, Web marketers expect online holiday orders to come in at the last minute. But research indicates that some Web shoppers aim

In September, multititle mailer Hanover Direct plans to roll out Encore, an apparently successful catalog it tested earlier this year. Encore sells products

Not many catalogs could put a hot-pink hand grenade on the cover and get applause for the effort. But EyeWire Studios, a supplier of computer image and

There are so many good things about the Black Box Fall/Winter catalog of computer networking products that one almost doesn’t know where to begin. “This

The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything