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Once the province of the upper crust, auctions have gone mainstream thanks to the Internet. And catalogers are taking full advantage of the concept to

In the ongoing quest to grow their universe of customers, some business-to-business catalogers seek prospects beyond their target market. By targeting

Has Abacus Direct, the Broomfield, CO-based creator of the Abacus Alliance proprietary database, grown too big for its britches? expanded too quickly?

Each week, one-fifth of the 25,000 visitors to Ross-Simons’s Website click straight from the home page to the jewelry offerings. Another one-third immediately

If timing is everything, certain times of the year are more fruitful for prospecting than others. But determining the best time for prospecting varies

Does the industry need yet another catalog selling spa products such as aromatherapy treatments, lounging apparel, and chaise longues in which to luxuriate?The

When novelty gifts marketer Archie McPhee launched its Website (mcphee.com) in September 1995, response was “underwhelming,” says Mark Pahlow, president

Your June issue, “101 best ideas of all time,” shows a great deal of thought, and I am sure it was a monumental decision to evaluate the really best ideas.However,

Web marketers once touted their virtual warehouses as a competitive advantage they enjoyed over traditional catalogers. By acting as a drop-shipper, without

Home and garden goods cataloger Frontgate knows how to get customers to buy again: money. A Catalog Age staffer who recently ordered from the catalog