Asian crisis control
The financial crisis that hit Asia over the past few years has also hurt some of the U.S. business-to-business catalogers marketing there. But for the
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Evolution of a brand
It started 15 years ago with a three-line, $3, three-day classified ad I placed in The Chicago Tribune to sell my used IBM PC. I sold that computer to
new catalogs
Magellan’s Women’s Edition to better serve its substantial portion of female customers, travel gear cataloger Magellan’s has launched a title especially
Marketing your business catalog list
Your database of customers and prospects is your most valuable asset, and how much income it generates depends on you and your list management company.
Fall looking good
Coming off a relatively positive spring season, catalogers are gearing up to end the last fall/holiday season of the ’90s on a high note-and mailing more
New day at Spice Sundance
Sundance, the catalog of southwestern-inspired furniture, apparel, and accessories, has undergone major changes in the past year. Not only did the $50
merchandise
UPDATABLE ORGANIZERS FlexAddress Systems now offers an updatable organizer, which includes address fields that peel away to make room for new, updated
The 10 BEST Production Breakthroughs
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
Finding signs of improvement
A print review of a Website is by its nature unfair. By the time the review hits readers’ desks, the Website in question may have changed-hopefully for
Boosting average orders
This year, 89% of the business-to-business catalog participants in the Catalog Age Benchmark Report on Marketing (February issue) posted average order