Buying an online presence
For catalogers looking to boost their Web presence, buying a company for its Internet expertise is cheaper and faster than starting from ground zero.
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Green eggs and pants
Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old
BUSINESS-TO-BUSINESS: A TRICKY ARENA
It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and
Home Depot ProBook prints in 25 versions
Hardware retail giant Home Depot has 800 stores nationwide, so why should it settle for just one version of its ProBook catalog? Since launching the business-to-business
The 10 BEST Catalog Prospecting Ideas
In the good old days of, say, 20 years ago, the lifetime value of a typical catalog customer was three times the value of a prospect. That meant you could
Europe jumps online
Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only
The 10 BEST Operations Innovations
Once upon a time, the Sears, Roebuck catalog was probably the best-read book in the American household-next to the Bible. Customers would page through
new catalogs
Peerless Family Album of Coffee Competition in the specialty coffee catalog market is hot, but that hasn’t stopped Peerless Coffee from tapping the niche.
The 10 BEST Catalog Benchmarks
Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all
Getting together on sizing
For most women’s apparel catalogers, fit problems are the primary reason for product returns-a size-8 dress from manufacturer A doesn’t necessarily conform