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With the increasing use of e-mail promotions, customers’ e-mailboxes are growing as cluttered as their physical mailboxes. To set its e-mail apart from

Isla, a catalog of gifts from and inspired by Puerto Rico, has a unique referral program. The company encourages customers to bring the catalog to a library

In a move to significantly expand its catalog and e-commerce interests, athletic footwear and apparel marketer Venator Group, which includes the sports

All too often, the relationship between analytical people and marketing people is a difficult one. For one, marketers rarely speak the same language as

I received a recent issue of Catalog Age that included an advertisement for the List Technology Systems Group. The ad was meant to be lighthearted and

Online bookseller Amazon.com hopes it can sell Prozac and Pepto-Bismol over the Internet the way it now sells John Grisham novels.Not content to sell

Evaluating telephone reps’ performance during customer transactions is crucial to ensuring quality service. Call monitoring systems, which let supervisors

How do you sell to kids and teens online when most don’t have credit cards? ICanBuy.com, a new online service, lets parents use Visa or MasterCard credit

LET’S MOTOR The 110,975 active subscribers to MotorHome magazine spend an average of 81,100 on their RVs. Subscribers are health-conscious, educated individuals

An ideal time for business-to-business catalogers to find customers is when companies start their businesses. But by the time most b-to-b mailers reach