Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers
News
Doubts in Dodgeville
After three sluggish quarters and a stock plunge of roughly 50% for the year, Lands’ End’s board of directors apparently felt that enough was enough.
Web talent: recruit or retrain?
Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding
Utilities seek the power of catalogs
As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand
Pet peeved
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
A present from Asia
At least one good thing has come from the Asian economic crisis: Paper prices have gone down. List prices of coated groundwood, for instance, dropped
Customer’s wish is Xtras’ command
A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding
Deluxe sells books-finally
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
Mail Order Medical Supply
When Mail Order Medical Supply (MOMS) took its catalog to the Web in July, it didn’t expect gangbuster online sales. “We were somewhat concerned about
Information highway robbery
Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket